In the ever-evolving landscape of email marketing, particularly for investment firms, staying ahead of deliverability challenges is crucial. As a follow-up to our recent piece on the hidden tax of Google and Yahoo's deliverability issues, we delve deeper into the current struggles and provide actionable insights to navigate these hurdles effectively.
Current Challenges in Email Deliverability
1. Increasing Focus on Deliverability Issues
Recent content from Smartlead (our back-end system) has been heavily centered around email deliverability, indicating a surge in user difficulties. Their proactive stance is a testament to the growing importance of addressing these issues head-on.
2. Infrastructure Struggles
Mailforge, a well-regarded SMTP provider for cold emails, has been banned from Instantly.ai's
warm-up pool. This ban likely stems from their servers being overwhelmed by the volume of outgoing emails, illustrating the critical nature of managing email infrastructure.
3. Provider Limitations
Both Outlook and Gmail have tightened their restrictions on email volume, as discussed in last week’s article. These limitations necessitate a more technical and sophisticated approach to email deliverability.
Strategies to Improve Email Deliverability
1. Comprehensive Deliverability Strategies
It's essential to ensure that deliverability is covered extensively. Basic measures will no longer suffice, as they can lead to blocks within a few weeks. Agencies need to step up their game without increasing costs, as the value of leads remains constant.
2. Setup and Rotation
Investment firms should establish and rotate new domains, sub-domains, and inboxes through SMTP, Google, and Outlook. This rotation helps distribute the email load and prevent overloading any single server.
3. Warm-Up and Ramping Techniques
Properly managing the warm-up phase and maintaining a careful cold email to warm-up ratio is critical. This meticulous approach ensures emails are less likely to be flagged or blocked.
4. Optimizing Email Copy
AI-generated content can be quickly detected, so it should be used sparingly. Employ Spintax, A/B testing, and create variable content to mimic manual emails, enhancing deliverability.
5. Timing and Volume Control
Ensure emails are sent at regular intervals (at least every 10 minutes) and manage the volume carefully. Even with SMTP, keeping the email volume under control is crucial, particularly with providers like Google and Outlook.
Implementing These Strategies
Investment firms must adapt to these new realities by focusing on:
- Technical Expertise: Engage with professionals who have deep knowledge of deliverability.
- Advanced Tools: Utilize sophisticated AI tools for research, compliance, and continuous improvement.
- Rigorous Testing: Implement thorough A/B testing and Spintax to create variable content.
- Strategic Planning: Regularly rotate domains and inboxes, and carefully manage the warm-up process.
By following these strategies, investment firms can maintain high email deliverability rates and ensure their messages reach the intended recipients. The challenges are significant, but with the right approach, they can be effectively managed.
For more insights and detailed strategies, refer to our previous article on [The Hidden Tax of Google and Yahoo's Deliverability Issues].