MetzMash is Back On SocialMediaToday
When MetzMash launched nearly two and a half years ago, in Summer 2007, it was my third blog. I’d previously had a music blog, Megalomania (2003-2006) and a mobile technology blog, Viper Education (possibly my worst-named project, ever, even if the content was pretty good). The very first aggregator that… More»
Only 3 More Weeks Till OpenWorld
If you live within an hour of the Bay Area, there’s pretty much no excuse not to check out Oracle’s OpenWorld conference. No, they don’t have the Black Crowes playing like some of their competitors do, but they have an amazing price for folks who are just thinking… More»
Fox Rent A Car Employees Reach out Using Yelp
Hello Fox Rent A Car . I’ve used your services two or three times. In my most recent experience, I had somewhat of a negative experience, which I wrote up on review site Yelp . It looks like one of your employees just contacted me on Yelp, to clarify the situation,… More»
How to Recruit Fans, Off-line
In my last post , I mentioned how I especially liked the techniques of embracing press negativity while bringing in new and/or “offline” (inactives ) users and customers. For some reason that struck a chord with many readers and I received numerous questions and requests for more ideas on… More»
METZ Client San Francisco CVB Becomes First Destination Travel Brand To Integrate A Social Network Service
I know, I know. It seems like our clients blow my mind every day. But it really happens when we work together to break new ground and drive engagement on the social web. Chris Clark , the Director of Marketing at the San Francisco Convention & Visitor’s Bureau, made… More»
How Not To Blow $75,432: Consumer-Brand Social Mobile Commerce
We have lots of clients who have wanted to explore the mobile platform. Nothing wrong with that. These social/mobile engagements run about $12-50k each — hard cost. Inclusive of administrative soft-cost, (a marketing manager at $70k, working half-time for 2-3 months), we’re talking about a $25k-75k investment. That means that if… More»
REPRINT: Premise Liability and Social Networking: The DOJ's Changing It's Position
This is the first time I have ever run a re-print of a previous post, but in light of last night’s MySpace (Communications Decency Act) decision , I think this is worthwhile. This was a huge piece that I wrote one year ago about platform liability. ——- I love my [former] company’s… More»
Why Facebook’s New Fan Model Is Total Crap
Facebook prides itself on, and we the users, embrace it for its emphasis on privacy. We use the platform as, essentially, an online social directory, where we interact strictly with those who are in our existing networks. We have access to a lot of very detailed and personal information… More»
Social Media & Distributed Commerce For Apparel Brands
Next Tuesday evening, we’re hosting the second event in a series of social media strategy events for apparel industry executives. This seminar will focus on Social Media and Distributed Commerce strategies for apparel brands. At this event, apparel brands will learn how to: Delineate criteria to choose a strategic consulting team for… More»
What is it worth to get 69,458 Friends?
C-level stakeholders clients (CMOs, EVPs, etc.) frequently ask our team to help them quantify the value of marketing “touches” on the social web. Let’s say that 2500 people read your branded blog, weekly – what’s that worth? Well, let’s step back 9 years and cost things out using an older… More»
Facebook Music (iLike): What's the Monetization Angle?
I’ve been monkeying around with the new Facebook Music application (originally iLike’s Facebook App, which launched nearly two years ago on Facebook), and I’m trying to figure out how lifestyle brands can monetize the platform. I already have a couple of ideas, and a few pointers for Cassie and… More»
FTC Regulation Of Social Media: What It Means For Lifestyle Brands
There’s been a real tempest in a teacup lately about FTC blog regulation, and I’d imagine that the phones are ringing off the hook at companies that help brands pay bloggers to write about them (notice the conspicuous lack of linkage in that last sentence). This issue is going to… More»
So, you have Facebook fans: Now What?
My company [METZ partner company], Socialbees is frequently approached by small businesses with stagnant Facebook growth. They tend to reach a plateau fairly early on and then are at a loss for the next steps. How do they optimize their Fan Page and drive more growth and actual revenue? While… More»
What Can A Shoe Brand Do On The Social Web, Post-Zappos?
When you work with shoe brands on the social web, you kind of have to look at Zappos as somewhat of a benchmark, in that they were the first company in the space to go near the social web. They’re a pretty big company now, and they sell a hell… More»
Beginning My Fourth Year As A Brand Strategist
I tried to take a one-day media fast yesterday, and aside from looking at Digg and reddit a little bit, I was basically able to do it. I have so much information coming at me, so frequently that I need to do that every so often. I didn’t even… More»
The 4 Biggest Facebook Marketing Failures, Ever
There is no doubt that Facebook is college students’ primary go-to site for social networking, yet it seems that many brands still haven’t been able to figure out how to market effectively in this space, let alone the entire social web. Here are four brands that royally failed in… More»
Pay To Play? HotelsCombined Attempts to Raise Buzz With Donations-For-Word-of-Mouth
HotelsCombined, a hotel price comparison engine, has taken a radically different tack to generate buzz on the social web. They’re making charitable donations in users names in exchange for a mention of the brand on the blog. Alternately, if a user becomes a Facebook fan, the brand is willing… More»
Reaching College Students On-Campus With Social Media
Today, in one of my classes at UC Berkeley, I counted at least 15 of my peers using social media during the lecture. And that’s just what I could noticeably see on the many laptop screens that were up. I’m sure the other students were just much more adept at minimizing… More»
Freshbooks Newsletter Posts "Secret Sauce" eBook
I just got a heads-up from the team at Freshbooks – they just posted a link to my book, There Is No Secret Sauce , in their newsletter, Freshbooks Supperclub. To download a printed or a digital copy of the book, click here . To date, it’s sold about 2900… More»
November 2008: The Month In Social Media
Writing Digest-style posts is pretty difficult and time-consuming, but I’ve got to say that the readers get what they want: these are the most popular posts on MetzMash, bar none. No matter what I write, these posts always come out on top. I don’t think it’s about the depth of… More»
How to Turn College Students Off with Your Social Media How To Turn
There’s no question that college students spend a lot of time on-line, constantly using and exploring an array of social media tools. While social media can certainly be one of the most effective methods in reaching out and dialoging with this elusive crowd, I’ve noticed that many marketers are using… More»
2009 Predictions For Yahoo's Social Web Properties
I had planned to write another posting today on MySpace’s Data Availability, but I’m going to have to hold that for tomorrow. Yesterday morning, I was hanging out at Chris Heuer’s (Social Media Club) Social Sunday breakfast, and I ran into an acquaintance who’s a designer at Yahoo. I couldn’t get… More»
Travel Social Media Roundup: November 2008
This is the first in a monthly series that has been requested by my hotel and destination-marketing clients. In this series, I’m going to sketch out what I see as key developments on the social web in vertical markets like travel and green (sustainable brands and initiatives). Here’s what I’ve… More»
The 14 Days Of Metzakkuh
I was always a huge fan of Hanukkah when I was growing up. Sure, many of my friends celebrated Christmas and got loads of presents, but I always dug Hanukkah because we got a present every day for eight days. To celebrate the forthcoming launch of the new Metz website,… More»
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