Sales 2.0 Chat: Miller Heiman's Richard Blakeman on Strategic Selling & The Social Customer
“The behavior that [a consumer brand like] Abercrombie wants is ‘who’s gonna want it where, by when’ If [they] don’t have that framework, then all of the social data is noise.” – Rich Blakeman, Miller Heiman About a year ago, I lost a consulting bid proposal that I made to a… More»
Sales 2.0 Chat: Salesforce's Brett Queener On How SMEs Might Have To Embrace Social Cust Mgmt
“If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers faster,” he said. Brett Queener is, admittedly, not the “guru” of social customer relationship management at Salesforce. He bestows that title on SVP Product Marketing Kraig Swensrud and Chuck Ganapathi , SVP of… More»
Sales 2.0 Day Two: The Notion Of Social Enablement
“Sales 2.0 is still reactive – we need to go into a proactive mode.” – Gerhard Gschwandtner, Selling Power. The Sales 2.0 Conference kicked off its second and final day at the Four Seasons San Francisco today, with a rock-solid keynote by OracleCRM’s Mark Woollen . I’ve packed my Sales 2.0… More»
What To Read Before You Hit The (Sold Out!) Sales 2.0 Conference Tomorrow
I’m about to head to Chinatown for an afternoon of chilling and reading, but before I take off, I wanted to share a quick reading list for what you’ll want to digest before heading over to the Sales 2.0 conference. If you can’t print out and read these bad boys… More»
Why The Social CRM Strategies For Business Seminar Is A Lot Like The Velvet Underground's Albums
Brian Eno once said that even though hardly anyone bought the Velvet Underground’s albums at the time they first appeared, almost everyone who did formed their own band. The sCRM Summit in Washington DC had a similar vibe. The small conference took place at a snowed-in Westin, a few blocks from… More»
Social ERP: What is it?
I was sitting in front of Stacks, a Burlingame, California pancake house, this past Sunday morning, with my dad. We were talking about the notion of social enterprise resource planning, and what it might look like. He works for a big solar company that sells solar facilities to gigantic businesses… More»
Why Facebook Has No Incentive To Care About Your Privacy
Facebook is a medium-sized global company based in Palo Alto, California. It’s got about 1000 employees, and now has offices in New York and Dublin. The company is the world’s largest social network, and, in the last year, it has been valued at amounts ranging from $6.5 to $14 Billion.… More»
Why 1200 Meeting Planners Want To Dance On A Volcano
Last Thursday, I gave my first double-Keynote, ever. I’ll spoke at Moscone West in San Francisco at Meeting Planners International’s (MPINCC) Annual Conference, Do The Hustle. I’m giving two talks, “Socializing the Sale: How to Never Cold-Call Again” and “Dance on a Volcano: How to Drive Millions in Revenue from… More»
Why We're Getting Certified By Salesforce
Yes, you read that right. Next week, I’m going down to Salesforce’s San Mateo office for the week to take my ADM201 training course and exam. The reason we’re doing this is simple. Most of our clients are in the $100-$500M range, and we typically work with medium-sized consumer brands.… More»
Making Money In The Gourmet Food Industry With Social Media
There was one vertical market that was a real bright spot in the recession last year – gourmet food. Although the ’08-‘09 recession casualties included Gourmet Magazine and a handful of smaller gourmet food brands, overall, gourmet food (especially the types that are prepared at home), tend to do really… More»
Interview: The Social Customer's Mark Lazen
While SocialMediaToday launched a couple of years ago, never before has there been a site or a portal/aggregator explicitly dedicated to improving the knowledge base on social customer relationship management. Although a few great blogs have tackled the subject (Chris Carfi’s Social Customer Manifesto comes to mind as… More»
Awesome WEBINAR 1/28: The Future of Customer Service
Although Metz Consulting doesn’t have any webinars scheduled until March, there’s a great one coming up late next week. (I’ll be in meetings with Salesforce all week, but I’m definitely going to sneak out for this one!) The Social Customer is presenting a webinar on The Future of Customer… More»
How To Raise A Ton of Money For Haiti Using Social Customer Managment
The Red Cross has raised over $5m for the Haitian earthquake in the last 36 hours. Everybody’s talking about and writing about it. If you want to manage your social customers and raise a bunch of money for Haiti too, here’s how to do it. 1. Triple-Donation Model For New Customers,… More»
Five Email Marketing Companies That Will Help You Drive Revenue With Social Customer Management
In almost every consumer-brand implementation we do, the question gets asked, “Which email marketing solution should we use.” Since we’re a vendor-agnostic team, our answer is always, “any one that shares well to the social web and features solid social proofing . It’s also best that it flows from your customer… More»
What Wine, Booze & Beer Brands Should Do Since They Can't Comp Booze On The Social Web
With Direct-To-Consumer Symposium (big wine conference) quickly coming, I have had dozens of conversations with our wine client and other alcohol-related brands about the challenges of direct outreach to customers on the social web. One of the biggest challenges they face is that they’re simply not legally allowed to give… More»
MetzMash is Back On SocialMediaToday
When MetzMash launched nearly two and a half years ago, in Summer 2007, it was my third blog. I’d previously had a music blog, Megalomania (2003-2006) and a mobile technology blog, Viper Education (possibly my worst-named project, ever, even if the content was pretty good). The very first aggregator that… More»
Accidentally Like A Martyr: Twitter Advertising & How To Prepare Your Consumer Brand For This Sub-Strategy
Last week was a big week on the social web, especially for large consumer brands. Last Friday, 72 hours after the announcement of Salesforce’s groundbreaking Chatter product (in-house social customer management for SMB/enterprise), Twitter COO Dick Costolo announced that Twitter will turn on an advertising model. According to TechCrunch… More»
Live-Blogging: Social Innovation In The Cloud #DF09
I’m sitting in my first workshop of the day, Social Innovation In The Cloud (yes, I slept through my two 7:30s, but I’ll catch the replay). This session is largely populated by non-profits who are using cloud-based applications, workflow and CRM (for fundraising). We began with James Bullard, the director of… More»
Salesforce Launches Chatter: Full-Scale Social Media For SMB/Enterprise
If Pink Floyd ran an enterprise software company, it would be Salesforce. If Pink Floyd’s crazed fans ran a social sales and customer service platform, it probably look something like Salesforce Chatter. At about 11:30 a.m. this morning, Salesforce founder and CEO Marc Benioff announced Chatter, a social collaboration platform.… More»
Social Customer Management Quiz For Hospitality Brands (eHotelier)
We just published our first article in eHotelier, and it’s a quiz on social customer management. To see how much your hospitality brand knows about managing customer data from the social web, click here .
Most Recent Articles
Sales 2.0 Chat: Miller Heiman's Richard Blakeman on Strategic Selling & The Social Customer March 9, 2010
“The behavior that [a consumer brand like] Abercrombie wants is…
Sales 2.0 Chat: Salesforce's Brett Queener On How SMEs Might Have To Embrace Social Cust Mgmt March 9, 2010
“If you have a screwed-up customer process and you deploy…
Sales 2.0 Day Two: The Notion Of Social Enablement March 9, 2010
“Sales 2.0 is still reactive – we need to go…
What To Read Before You Hit The (Sold Out!) Sales 2.0 Conference Tomorrow March 7, 2010
I’m about to head to Chinatown for an afternoon of…
Why The Social CRM Strategies For Business Seminar Is A Lot Like The Velvet Underground's Albums February 22, 2010
Brian Eno once said that even though hardly anyone bought…
To My Client Dal Jones (1971-2010) February 18, 2010
Dal, I know it’s probably kind of weird to think…
Social ERP: What is it? February 17, 2010
I was sitting in front of Stacks, a Burlingame, California…
Why Facebook Has No Incentive To Care About Your Privacy February 16, 2010
Facebook is a medium-sized global company based in Palo Alto,…
Why I Wear $14.75 Deodorant February 10, 2010
I was sitting in a doctor’s office about a month…
First Impressions: Starwood's Aloft Brand February 9, 2010
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