Metz, The Social Concept

Quick Breakdown of Facebook's "Crusade of Colonization"

Posted at 12:47PM in crm, facebook • Permalink • 2 Comments

April 21, 2010

Man, you’ve gone medieval on us! Altimeter’s Jeremiah Owyang gives a kick-ass breakdown of Facebook’s announcements from today’s f8 conference. I woulda shoulda coulda been there, but doctor appointments and client meetings kept me in the city today.

Why Facebook Has No Incentive To Care About Your Privacy

Posted at 07:08AM in facebook, privacy, social crm • Permalink • No Comments

February 16, 2010

Facebook is a medium-sized global company based in Palo Alto, California. It’s got about 1000 employees, and now has offices in New York and Dublin. The company is the world’s largest social network, and, in the last year, it has been valued at amounts ranging from $6.5 to $14 Billion.… More»

Social Media & Distributed Commerce For Apparel Brands

Posted at 03:19PM in apparel, business social, facebook, social media • Permalink • No Comments

June 25, 2009

Next Tuesday evening, we’re hosting the second event in a series of social media strategy events for apparel industry executives. This seminar will focus on Social Media and Distributed Commerce strategies for apparel brands. At this event, apparel brands will learn how to: Delineate criteria to choose a strategic consulting team for… More»

What is it worth to get 69,458 Friends?

Posted at 01:34PM in business social, facebook, social media, travel • Permalink • No Comments

June 24, 2009

C-level stakeholders clients (CMOs, EVPs, etc.) frequently ask our team to help them quantify the value of marketing “touches” on the social web. Let’s say that 2500 people read your branded blog, weekly – what’s that worth? Well, let’s step back 9 years and cost things out using an older… More»

Facebook Vanity URL Action Plan [DOWNLOAD]

Posted at 01:22PM in analytics, facebook, legal • Permalink • No Comments

June 10, 2009

Facebook Music (iLike): What's the Monetization Angle?

Posted at 07:09AM in business social, facebook, music, social media • Permalink • No Comments

April 15, 2009

I’ve been monkeying around with the new Facebook Music application (originally iLike’s Facebook App, which launched nearly two years ago on Facebook), and I’m trying to figure out how lifestyle brands can monetize the platform. I already have a couple of ideas, and a few pointers for Cassie and… More»

So, you have Facebook fans: Now What?

Posted at 12:52PM in apparel, facebook, social media • Permalink • No Comments

February 19, 2009

My company [METZ partner company], Socialbees is frequently approached by small businesses with stagnant Facebook growth. They tend to reach a plateau fairly early on and then are at a loss for the next steps. How do they optimize their Fan Page and drive more growth and actual revenue? While… More»