Why Facebook Has No Incentive To Care About Your Privacy
Facebook is a medium-sized global company based in Palo Alto, California. It’s got about 1000 employees, and now has offices in New York and Dublin. The company is the world’s largest social network, and, in the last year, it has been valued at amounts ranging from $6.5 to $14 Billion.… More»
Social Media & Distributed Commerce For Apparel Brands
Next Tuesday evening, we’re hosting the second event in a series of social media strategy events for apparel industry executives. This seminar will focus on Social Media and Distributed Commerce strategies for apparel brands. At this event, apparel brands will learn how to: Delineate criteria to choose a strategic consulting team for… More»
What is it worth to get 69,458 Friends?
C-level stakeholders clients (CMOs, EVPs, etc.) frequently ask our team to help them quantify the value of marketing “touches” on the social web. Let’s say that 2500 people read your branded blog, weekly – what’s that worth? Well, let’s step back 9 years and cost things out using an older… More»
Facebook Music (iLike): What's the Monetization Angle?
I’ve been monkeying around with the new Facebook Music application (originally iLike’s Facebook App, which launched nearly two years ago on Facebook), and I’m trying to figure out how lifestyle brands can monetize the platform. I already have a couple of ideas, and a few pointers for Cassie and… More»
So, you have Facebook fans: Now What?
My company [METZ partner company], Socialbees is frequently approached by small businesses with stagnant Facebook growth. They tend to reach a plateau fairly early on and then are at a loss for the next steps. How do they optimize their Fan Page and drive more growth and actual revenue? While… More»
Most Recent Articles
Sales 2.0 Chat: Miller Heiman's Richard Blakeman on Strategic Selling & The Social Customer March 9, 2010
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Sales 2.0 Day Two: The Notion Of Social Enablement March 9, 2010
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I’m about to head to Chinatown for an afternoon of…
Why The Social CRM Strategies For Business Seminar Is A Lot Like The Velvet Underground's Albums February 22, 2010
Brian Eno once said that even though hardly anyone bought…
To My Client Dal Jones (1971-2010) February 18, 2010
Dal, I know it’s probably kind of weird to think…
Social ERP: What is it? February 17, 2010
I was sitting in front of Stacks, a Burlingame, California…
Why Facebook Has No Incentive To Care About Your Privacy February 16, 2010
Facebook is a medium-sized global company based in Palo Alto,…
Why I Wear $14.75 Deodorant February 10, 2010
I was sitting in a doctor’s office about a month…
First Impressions: Starwood's Aloft Brand February 9, 2010
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