Who To Follow In SocialCRM
I get asked this question all the time: “Who should I follow in Social Customer Relationship Management (social CRM)?” So, I created a Twitter list, SocialCRMMasterminds . I took the name from Napoleon Hill’s “Think And Grow Rich,” from his master-mind group. Well, the other night, I took a moment to devise… More»
Quick Breakdown of Facebook's "Crusade of Colonization"
Man, you’ve gone medieval on us! Altimeter’s Jeremiah Owyang gives a kick-ass breakdown of Facebook’s announcements from today’s f8 conference. I woulda shoulda coulda been there, but doctor appointments and client meetings kept me in the city today.
SugarCon 2010: The Wrap-Up - Big SocialCRM, Stolen iPads and Good Vibes
I’ve been attending CRM conferences for three years, but I’m hardly a veteran in the space. I was, however, introduced to SugarCRM very early on by one of my very first consulting clients, Fred Schoeneman, over at Elmwood Realty & Investments , in Berkeley. What sold Fred on the product… More»
Why The Social CRM Strategies For Business Seminar Is A Lot Like The Velvet Underground's Albums
Brian Eno once said that even though hardly anyone bought the Velvet Underground’s albums at the time they first appeared, almost everyone who did formed their own band. The sCRM Summit in Washington DC had a similar vibe. The small conference took place at a snowed-in Westin, a few blocks from… More»
Why We're Getting Certified By Salesforce
Yes, you read that right. Next week, I’m going down to Salesforce’s San Mateo office for the week to take my ADM201 training course and exam. The reason we’re doing this is simple. Most of our clients are in the $100-$500M range, and we typically work with medium-sized consumer brands.… More»
Accidentally Like A Martyr: Twitter Advertising & How To Prepare Your Consumer Brand For This Sub-Strategy
Last week was a big week on the social web, especially for large consumer brands. Last Friday, 72 hours after the announcement of Salesforce’s groundbreaking Chatter product (in-house social customer management for SMB/enterprise), Twitter COO Dick Costolo announced that Twitter will turn on an advertising model. According to TechCrunch… More»
Live-Blogging: Social Innovation In The Cloud #DF09
I’m sitting in my first workshop of the day, Social Innovation In The Cloud (yes, I slept through my two 7:30s, but I’ll catch the replay). This session is largely populated by non-profits who are using cloud-based applications, workflow and CRM (for fundraising). We began with James Bullard, the director of… More»
Salesforce Launches Chatter: Full-Scale Social Media For SMB/Enterprise
If Pink Floyd ran an enterprise software company, it would be Salesforce. If Pink Floyd’s crazed fans ran a social sales and customer service platform, it probably look something like Salesforce Chatter. At about 11:30 a.m. this morning, Salesforce founder and CEO Marc Benioff announced Chatter, a social collaboration platform.… More»
Top Ten Twitters To Follow at Dreamforce (#DF09)
Here’s a solid mix of analysts, bloggers, brands, and software stakeholders that we’ve been jamming with on Twitter since the Dreamforce Conference began yesterday. Follow them to stay on top of all of the killer sessions and meetings at the conference. 1. DestinationCRM 2. thekenyeung 3. marcbenioff 4. lager 5. marcusnelson 6. rgreenburg 7. Chili_The_Dog (My neighbor… More»
The Metz Guide To Dreamforce
If you want to shadow me and basically attend every session that I attend at the Salesforce Dreamforce conference, my itinerary is here . Expect a ton of courses on social media integration and computer telephony integration (CTI), aimed squarely at consumer brands.
Social Customer Management Quiz For Hospitality Brands (eHotelier)
We just published our first article in eHotelier, and it’s a quiz on social customer management. To see how much your hospitality brand knows about managing customer data from the social web, click here .
Sage Quietly Launches Social Media Integration Into ACT! 2010
It’s always exciting when a brand that’s primarily known for enterprise resource planning (ERP) software like Sage comes out with a product aimed at helping small businesses succeed on the social web. The brand has also published a basic guide to the social web, aimed at small business.… More»
The Metz Social CRM (and Beer) Guide To Oracle OpenWorld
Okay, so you want to go to Oracle’s OpenWorld conference, but you only want to get the “social” side of things? Follow this itinerary. You might want to at least grab a ticket , as discounts end this Friday. If you really want to check out most of these specialized… More»
Only 3 More Weeks Till OpenWorld
If you live within an hour of the Bay Area, there’s pretty much no excuse not to check out Oracle’s OpenWorld conference. No, they don’t have the Black Crowes playing like some of their competitors do, but they have an amazing price for folks who are just thinking… More»
Fox Rent A Car Employees Reach out Using Yelp
Hello Fox Rent A Car . I’ve used your services two or three times. In my most recent experience, I had somewhat of a negative experience, which I wrote up on review site Yelp . It looks like one of your employees just contacted me on Yelp, to clarify the situation,… More»
Download Thursday's Twitter Conference Keynote
If you’d like to grab a complimentary copy of Thursday’s Twitter Conference Keynote – Ka-Ching! Revenue Strategies with Twitter & Customer Relationship Management Integration – send us an email between now and end-of-day Thursday. We normally sell these presentations for $25, post-event, but we’ll be giving them away for… More»
We're Writing for eHotelier
We’re pleased to announce that I will begin writing a column on social customer relationship management for the popular hospitality sales and marketing website eHotelier . The first column, a quiz on social customer readiness, will be published on October 5th, and articles and columns will appear about once monthly… More»
How Not To Blow $75,432: Consumer-Brand Social Mobile Commerce
We have lots of clients who have wanted to explore the mobile platform. Nothing wrong with that. These social/mobile engagements run about $12-50k each — hard cost. Inclusive of administrative soft-cost, (a marketing manager at $70k, working half-time for 2-3 months), we’re talking about a $25k-75k investment. That means that if… More»
Loving Your Haters: Embracing Negativity on The Social Web, Part One
Good job, your brand is at the point where it’s getting noticed on the social web. Hits are coming in to your destination web site. Your Attention metric is surging. Hold it. Don’t get over-excited. With growth comes negative reactions too. So what to do? It… More»
4 Learnings On (Diverse) Community Management
I’m the last guy to write a book on community management. I’m not a veteran community manager, but I have frequently designed social spaces on the Internet for large, diverse groups to hang out in, and I’ve seen a number of communities unfold, mostly positively. Recently I had the experience… More»
Most Recent Articles
WEBINAR: Monetizing The Social Customer Without Breaking The Law September 2, 2010
While the Social Web is an exciting venue for commerce,…
Lessons from the Vault: Turn Your Social Web Strategy into Effective Web Page Design September 2, 2010
Today’s upload from the Vault is a webinar that Adam…
Fresh from the Vault - "No Time, No Money, No Problem" August 10, 2010
Today’s release from the Vault is “No Time, No Money,…
Who To Follow In SocialCRM August 6, 2010
I get asked this question all the time: “Who should…
From The Vault: The ROI Of The Social Customer August 2, 2010
Here at Metz Consulting, we decided, a few weeks ago,…
7 reasons Why Salesforce Doesn't Really Work On The iPad July 28, 2010
Christina and I went down to the Apple store last…
Hotel Lobbyists Strike Back Against Sites Like AirBNB (With A Senate Billl) July 27, 2010
I read an article by the effervescent Paul Carr (who…
Talking Tampons & The Social Customer July 26, 2010
I just heard from Juan Martinez over at CRM Magazine.…
Why We've Really Opened The Vault July 26, 2010
I’ve been in somewhat of a “fight” with Metallica’s Lars…
State of the Social Web - Q4 2009 July 22, 2010
In this 2009 presentation, Metz Consulting identifies the major changes…
Archives
Categories
Blogroll
Social Media Links
- Alltop:
- Digg: drycleaningrulz
- Facebook: adammetz
- FriendFeed: adammetz
- LinkedIn: adammetz
Current Listening
Current Reading
Widgets
