Metz, The Social Concept

Talking Tampons & The Social Customer

Posted at 01:34PM in cpg • Permalink • No Comments

July 26, 2010

I just heard from Juan Martinez over at CRM Magazine. It looks like they just ran our interview from a couple of months ago, on how women’s health care and wellness brands can monetize the social customer. Here’s the link : fascinating article!

MyWebGrocer Tries for sCRM for Grocery, But Widget Needs Work

Posted at 05:11PM in cpg, grocery, scrm • Permalink • No Comments

April 20, 2010

Many people know that grocery is “1 percent business,” meaning that the typical profit margin is about 1 percent. And there are software vendors like MyWebGrocer who are trying to help the grocery stores of the world get on to the social web. And that’s a noble goal. Except when… More»

Why I Wear $14.75 Deodorant

Posted at 05:54AM in cpg • Permalink • No Comments

February 10, 2010

I was sitting in a doctor’s office about a month ago when I saw a writeup in The Advocate about the “best deodorant in the world.” I’ve been using Gilette’s deoderant/anti-perspirant probably since high school (1994?), and I’d never really thought of changing, except that I’d been reading a lot… More»

Walgreens Prepping To Compete With Big Grocery Stores, Sell Fresh Food

Posted at 07:00AM in cpg, food & beverage • Permalink • No Comments

January 26, 2010

According to Bloomberg, it looks like Walgreen Co. is chatting up food manufacturers like Unilever, Nestle and Sara Lee – to white-label and also sell at Walgreens stores. “Everyone is time-starved and we have the most convenient 7,000 locations in the US,” Bryan Pugh, the company’s vice president of merchandising,… More»

Making Money In The Gourmet Food Industry With Social Media

Posted at 10:06AM in cpg, food & beverage, social crm • Permalink • No Comments

January 20, 2010

There was one vertical market that was a real bright spot in the recession last year – gourmet food. Although the ’08-‘09 recession casualties included Gourmet Magazine and a handful of smaller gourmet food brands, overall, gourmet food (especially the types that are prepared at home), tend to do really… More»