The Metz Social CRM (and Beer) Guide To Oracle OpenWorld
Okay, so you want to go to Oracle’s OpenWorld conference, but you only want to get the “social” side of things? Follow this itinerary. You might want to at least grab a ticket , as discounts end this Friday. If you really want to check out most of these specialized… More»
PR Week Interviews METZ On Twittergate
Yesterday, some really crummy hackers got into the personal accounts of some of the Twitter founders. PR Week’s Aarti Shah (SF Bureau Chief) gave us a ring to talk about it. The scoop is here , and she also got the chance to check in with some real cool… More»
WEBINAR: State of the Social Web Q2/Q3- 7/30
Why search all of the blogs to figure out how big and wide the social web really is? If you want to save about 3 or 4 hours of reading time, check out the quarterly State Of The Social Web Webinar. It looks like there are 6 complimentary tickets still… More»
Travel/Hospitality Social Web Strategy (The First 90 Days) - July 23
Every few weeks, we put on an amazing webinar. Frequently we even ask METZ Clients to join in, because our clients are amazingly smart (and truly awesome) people. Most of the travel and hospitality industry is reading the writing on the wall that your travel or hospitality brand needs to correctly… More»
How Not To Blow $75,432: Consumer-Brand Social Mobile Commerce
We have lots of clients who have wanted to explore the mobile platform. Nothing wrong with that. These social/mobile engagements run about $12-50k each — hard cost. Inclusive of administrative soft-cost, (a marketing manager at $70k, working half-time for 2-3 months), we’re talking about a $25k-75k investment. That means that if… More»
Loving Your Haters: Embracing Negativity on The Social Web, Part Two
This is a continuation from yesterday’s post. Key #2: Integration, duh! You need to show that your brand is hip and connected with the social web (even if it’s not hip, it can be connected) in order to prove that your brand is (1) part of the conversation and sees (2) feedback… More»
Loving Your Haters: Embracing Negativity on The Social Web, Part One
Good job, your brand is at the point where it’s getting noticed on the social web. Hits are coming in to your destination web site. Your Attention metric is surging. Hold it. Don’t get over-excited. With growth comes negative reactions too. So what to do? It… More»
REPRINT: Premise Liability and Social Networking: The DOJ's Changing It's Position
This is the first time I have ever run a re-print of a previous post, but in light of last night’s MySpace (Communications Decency Act) decision , I think this is worthwhile. This was a huge piece that I wrote one year ago about platform liability. ——- I love my [former] company’s… More»
Why Facebook’s New Fan Model Is Total Crap
Facebook prides itself on, and we the users, embrace it for its emphasis on privacy. We use the platform as, essentially, an online social directory, where we interact strictly with those who are in our existing networks. We have access to a lot of very detailed and personal information… More»
Social Media & Distributed Commerce For Apparel Brands
Next Tuesday evening, we’re hosting the second event in a series of social media strategy events for apparel industry executives. This seminar will focus on Social Media and Distributed Commerce strategies for apparel brands. At this event, apparel brands will learn how to: Delineate criteria to choose a strategic consulting team for… More»
What is it worth to get 69,458 Friends?
C-level stakeholders clients (CMOs, EVPs, etc.) frequently ask our team to help them quantify the value of marketing “touches” on the social web. Let’s say that 2500 people read your branded blog, weekly – what’s that worth? Well, let’s step back 9 years and cost things out using an older… More»
20 Invites For The METZ '80s Bash (June 19)
For our first anniversary, we’re throwing quite a party. And we have quite a darn good reason to. On June 19th at 8pm, METZ clients, partner program members and friends will come down to Citizen Space , where we’re setting up the place like an ’80s prom (The METZ High 1983… More»
Facebook Music (iLike): What's the Monetization Angle?
I’ve been monkeying around with the new Facebook Music application (originally iLike’s Facebook App, which launched nearly two years ago on Facebook), and I’m trying to figure out how lifestyle brands can monetize the platform. I already have a couple of ideas, and a few pointers for Cassie and… More»
FTC Regulation Of Social Media: What It Means For Lifestyle Brands
There’s been a real tempest in a teacup lately about FTC blog regulation, and I’d imagine that the phones are ringing off the hook at companies that help brands pay bloggers to write about them (notice the conspicuous lack of linkage in that last sentence). This issue is going to… More»
Social Web Tutorials In 2009 So Far
2009 has begun with a bang, and I’ve especially seen some great tutorials (most likely written over the long holiday break). Here’s a round-up of some of the great stuff I’ve come across in the last few weeks. While this linkage is not really appropriate for entry-level strategists, marketers who… More»
Top Ten Social Web Strategy Albums of 2008
People often ask me what I listen to while I’m cranking out strategies, so here’s my list of albums that I typically listen to while cranking out client documents. These are truly the records that inspire big, passionate thinking, and ambitious, measurable strategies. Enjoy the linkage, and I hope that… More»
Destination Marketing Organizations Emerge Onto The Social Web
Even a lot of marketers outside of the travel industry think of drug companies or health insurance when they hear the phrase DMO. Don’t be confused: DMO is just an acronym for destination marketing organization, and in the last few months, they’ve been steadily emerging onto the social web, en… More»
Facebook Connect Launch Continues: Policies & Predictions
After months of anticipation from the developer and social web community, Facebook Connect is slated to enter its heaviest launch phase in the next few weeks. This is the largest social graph integration ever launched, in terms of total users engaged. The larger content properties that are participating include Digg, Netflix,… More»
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