Metz, The Social Concept

Why Nike Left The U.S. Chamber Board and What Needs To Happen Next

Posted at 09:58AM in apparel, environment • Permalink • No Comments

October 2, 2009

Following on the heels of PG&E and Exelon announcements, Nike, at investor request, has left the U.S. Chamber of Commerce Board of advisors. We’ve been working with footwear brands for about a year now, and we don’t take it lightly when an industry-leading $18B Fortune 500 giant (who… More»

Social Media & Distributed Commerce For Apparel Brands

Posted at 03:19PM in apparel, business social, facebook, social media • Permalink • No Comments

June 25, 2009

Next Tuesday evening, we’re hosting the second event in a series of social media strategy events for apparel industry executives. This seminar will focus on Social Media and Distributed Commerce strategies for apparel brands. At this event, apparel brands will learn how to: Delineate criteria to choose a strategic consulting team for… More»

So, you have Facebook fans: Now What?

Posted at 12:52PM in apparel, facebook, social media • Permalink • No Comments

February 19, 2009

My company [METZ partner company], Socialbees is frequently approached by small businesses with stagnant Facebook growth. They tend to reach a plateau fairly early on and then are at a loss for the next steps. How do they optimize their Fan Page and drive more growth and actual revenue? While… More»

What Can A Shoe Brand Do On The Social Web, Post-Zappos?

Posted at 06:50PM in apparel, social media • Permalink • 2 Comments

January 7, 2009

When you work with shoe brands on the social web, you kind of have to look at Zappos as somewhat of a benchmark, in that they were the first company in the space to go near the social web. They’re a pretty big company now, and they sell a hell… More»