Social Web Strategy Documents
Metz devises long-term, iterative social web strategies that guide brands from basic social web objectives (“listening”, “talking”) to complex strategies (“energizing”, “co-innovating”). Documents detail budget, opportunity costs, timelines, metrics and best practices and business development needs. Strategies are then iterated on monthly client meetings. Metz has devised strategies for consumer-packaged goods brands, tech brands, municipal tourism bureaus, apparel brands and even pet food brands.
Social Web Analytics Solutions
Whether a client is using a complex enterprise resource planning or eCommerce platform or a simple web analytics platform, Metz creates holistic social web analytics models to ensure that social web analytics are tied to business outcomes, qualitative assessment and behavioral data (clickstream measurements).
Social Network Deployments
Metz deploys social networks to meet brand business and communication objectives (in partnership with development / interactive teams) in very short periods of time (1-2 weeks). Metz can either design custom social platforms for clients or help them sort through the maze of social software brands to find a best-fit for social web or idea-innovation implementations. Metz has designed networks for consumer packaged-goods brands, national non-profit organizations and even environmental initiatives.
Metz also designs social web engagements for global multi-language social networks like Facebook, MySpace and LinkedIn.
Business Development
Metz makes relevant, speedy introductions for clients to big-name social web and mobile web brands, and speeds the business development process to ensure quick, win-win deals. Almost every Metz implementation hinges on creative, symbiotic partnerships, and Metz has the connections, insight and acumen to close long-term strategic partnerships quickly.
