Metz, The Social Concept

Why Is Our Web Traffic Up?

Posted at 10:00AM in • Permalink • 1 Comment

April 14, 2009

I’ve noticed that over the last month, traffic has steadily risen by about one or two visitors per week. I think I know what’s driven this increase, and it’s nice to know that there’s a way to make incremental increases in blog readership and site traffic without throwing a ton of money at your site.

There are a few things we’ve done that really help this:

1. Value-focused blogging 2-3x weekly
2. Leaving relevant comments on others blogs
3. Speaking at tons of conferences

There are a few more things that we really need to do, to possibly double the rate of growth to the site:

1. Add 2-3 more case studies every quarter
2. More guest posts on other blogs

There are also a few things that we don’t do (and won’t do):

1. Write posts about our current clients that identify them
2. Hype a speaking engagement (or take one) that doesn’t benefit our clients

Anything working especially well for you to make “slow-burn” increases in traffic on your site?

Commenting is closed for this article.

Annie, on Tue Apr 28, 01:14 AM, wrote:

I’ve noticed that my site traffic has increased, and have gotten written/verbal feedback that my audience enjoys the “snack” version-ness of my postings. I feel the same when I read your articles. You’re about quality over quantity- which is a huge plus when we live in an age where there is so much digital noise. It’s refreshing to read short and intelligent content.

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