Metz, The Social Concept

Why Is Our Web Traffic Up?

April 14, 2009

I’ve noticed that over the last month, traffic has steadily risen by about one or two visitors per week. I think I know what’s driven this increase, and it’s nice to know that there’s a way to make incremental increases in blog readership and site traffic without throwing a ton of money at your site.

There are a few things we’ve done that really help this:

1. Value-focused blogging 2-3x weekly
2. Leaving relevant comments on others blogs
3. Speaking at tons of conferences

There are a few more things that we really need to do, to possibly double the rate of growth to the site:

1. Add 2-3 more case studies every quarter
2. More guest posts on other blogs

There are also a few things that we don’t do (and won’t do):

1. Write posts about our current clients that identify them
2. Hype a speaking engagement (or take one) that doesn’t benefit our clients

Anything working especially well for you to make “slow-burn” increases in traffic on your site?

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