Metz, The Social Concept

November 2008: The Month In Social Media

Posted at 12:18PM in social media • Permalink • 1 Comment

December 1, 2008

Writing Digest-style posts is pretty difficult and time-consuming, but I’ve got to say that the readers get what they want: these are the most popular posts on MetzMash, bar none.

No matter what I write, these posts always come out on top.

I don’t think it’s about the depth of the analysis, either. I think that my readers, busy marketing professionals, just want a quick snapshot of what has happened in the last few weeks, minus a lot of the B2B and enterprise focus that’s given by most of the top analysts in the space. And I’m not pooh-poohing the work of Owyang, Bernoff, Li or Frank. Their work is kick-ass, but my clients are chiefly sustainable consumer brands in the CPG and travel space, and they have different customers and different needs. Without further ado, here’s my quick-and-dirty breakdown of what’s gone down on the social web in November 2008.

Social Network Services

Facebook-Twitter Deal Falls Through – Solid play-by-play on how the deal unwound and why.
KenRadio Publishes Mobile Social Network Stats – These numbers are a little abstract, but a good snapshot.
Owyang Compiles Thorough SN Stats Archive – My favorite SM analyst compiles a very useful archive – stop by every week for research!
Kickapps Gets $14M Funding – How they did it in this economy, I’ll never know, but congrats anyway, and I look forward to working with the platform in ’09.
SocialText’s Michael Idinopulos Publishes Best Practices For Company-Wide Social Software: If you’re a big shop with some reticent colleagues, read this.
Open Social Celebrates First Birthday AND Adoption Continues and Monetization looks Probable By 2010: I’ll take 1:1 on the birthday and 2:1 against the monetization by next January.

Blogs

Offended Moms Take Revenge On Motrin – Sexist ad gets smackdown. Film at 11.
Obama’s Social Media Efforts Take The Cake – From what I hear, they’re Axel-Rad.

Moves

Jerry Yang Resigns From Yahoo – In case you’ve been living in a cave since Halloween. The social web’s wallflower can maybe have a chance to shine.

Video

Researcher Claims “Attention Spirals” Guide Online Video Success – Worth a look, but just a look.

Reputation Management

Jeremiah Oywang publishes “Storm Categories” For Brand Punking – Is your shitstorm a CAT4? Why didn’t Andy Beale invent this?

Commenting is closed for this article.

Michael Gibson, on Tue Dec 2, 06:21 AM, wrote:

Digest posts will ALWAYS trump everything by the simple fact that they save the reader so much time. Especially in this landscape which is overrun with so much filler. For the readers it’s about finding someone you trust and checking out what they find worth passing along.

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