Metz, The Social Concept

WEBINAR: Monetizing The Social Customer Without Breaking The Law

September 2, 2010

While the Social Web is an exciting venue for commerce, there are also many potential pitfalls, such as defamation, privacy, and intellectual property concerns.

That’s why we’ve crafted this webinar around three big issues (Defamation, Customer Data & Privacy,Intellectual Property on the Social Web), to help brands like yours navigate these pressing legal situations.

Metz Consulting’s Adam Metz and Narancic & Katzman PC’s Perry Narancic explain the legal ramifications of doing business with social customer and the 3 pieces of case law that you absolutely must understand to do well on the social web, legally.

What You’ll Learn

1. Know the three pieces of key case law that will keep your brand out of trouble with the social customer. (DMCA, CDA Sec 230, TBD maybe would be the Computer Data Act).

2. Take full advantage of the precious data that customers give to them, without violating privacy law. Identify defamation on the web and take definitive action immediately, limiting the time that slanderous comments can tarnish brand image. Relevant laws explained here include
CAN-SPAM basics and end-user data liabilities (Electronic Communications Privacy Act).

3. How to protect your intellectual property on the Social Web, and avoid infringing that of others:

• How to protect it
• When to just let go
• What happens when you don’t and consumers fight back

Adam Metz

Adam Metz is the Principal at Metz Consulting , a management-consulting firm that teaches consumer brands how to acquire, manage, monetize and retain customers.

He specializes in social technology change management, social customer relationship management and enterprise resource planning system integrations for lifestyle, travel, apparel and consumer-packaged goods (CPG) companies.

Recent clients include Hershey’s Chocolate, The San Francisco Convention & Visitor’s Bureau, Mighty Leaf Tea, a top-thirty winery, a major pet food brand, Passport Hotels, Hollywood Park Racetrack, and two apparel brands.

Metz’s first book, There Is No Secret Sauce, has sold or downloaded over 2500 copies. He is currently at work on a second book for McGraw Hill Professional (2011), The Social Customer.

Perry Narancic

Perry J. Narancic focuses his practice on representing both businesses and individuals throughout the San Francisco Bay Area in technology, intellectual property and business matters, including trade secret, copyright, trademark, patent and other business litigation. Although he represents clients in certain transactional and consultation matters, he focuses on complex disputes and litigation. This legal expertise and skill as a litigator has helped him to establish an excellent reputation throughout the local legal community. He has taught at Stanford University Law School, and is committed to law practiced on the basis of sound legal theory, comprehensive research and intense practicality.

In addition to his legal expertise, Perry possesses a wealth of practical experience in technology industries, including especially software. He is the listed inventor on a number of computer-related patents, and has also represented a number of publicly-traded corporations in a wide variety of transactional and litigation matters. For more information see Narancic’s website .

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Lessons from the Vault: Turn Your Social Web Strategy into Effective Web Page Design

September 2, 2010

Today’s upload from the Vault is a webinar that Adam presented with graphic design guru Mike Gibson, the owner of national design firm Love Has No Logic. The slide essentially teaches businesses how to Bridge the Gap between social web strategy and effective web design, answering key questions like—

1. What design decisions turn users on or off?
2. How do you integrate best practices of people-driven social web strategy into web page and social media collateral design?
3. How do you make data-driven decisions about your design, to guide iteration?

To download the complete presentation and notes, click here .

Christina Fan is an Associate at Metz Consulting.

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Fresh from the Vault - "No Time, No Money, No Problem"

August 10, 2010

Today’s release from the Vault is “No Time, No Money, No Problem”, a presentation that Adam did for the Tri-Valley Convention and Visitors Bureau in 2009.

Don’t have the time or money to figure out how to use the social web? Metz Consulting breaks this problem down by answering the major questions that small businesses have about how to use and measure the success of their social web strategy. Some key points include-

1. What is consumer social web strategy and how do we do it?
2. How much will it cost and how do we measure the return-on-investment?
3. How do we delegate the day-to-day and identify the next steps?

To watch the entire presentation, click here .

Christina Fan is an Associate at Metz Consulting.

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