Metz, The Social Concept

Why Would You Want To Do Work In "Social Media" Today?

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January 22, 2010

Three and a half years ago, when I began my first consulting firm, I just wanted to do it as an experiment, just to see if I could make money doing what I loved – advising brands on how to make money using social technologies. Mind, this was the old… More»

Most Recent Articles

WEBINAR: Monetizing The Social Customer Without Breaking The Law September 2, 2010

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While the Social Web is an exciting venue for commerce,…

Lessons from the Vault: Turn Your Social Web Strategy into Effective Web Page Design September 2, 2010

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Today’s upload from the Vault is a webinar that Adam…

Fresh from the Vault - "No Time, No Money, No Problem" August 10, 2010

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Today’s release from the Vault is “No Time, No Money,…

Who To Follow In SocialCRM August 6, 2010

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I get asked this question all the time: “Who should…

From The Vault: The ROI Of The Social Customer August 2, 2010

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Here at Metz Consulting, we decided, a few weeks ago,…

7 reasons Why Salesforce Doesn't Really Work On The iPad July 28, 2010

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Christina and I went down to the Apple store last…

Hotel Lobbyists Strike Back Against Sites Like AirBNB (With A Senate Billl) July 27, 2010

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I read an article by the effervescent Paul Carr (who…

Talking Tampons & The Social Customer July 26, 2010

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I just heard from Juan Martinez over at CRM Magazine.…

Why We've Really Opened The Vault July 26, 2010

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I’ve been in somewhat of a “fight” with Metallica’s Lars…

State of the Social Web - Q4 2009 July 22, 2010

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In this 2009 presentation, Metz Consulting identifies the major changes…

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Groundswell: Winning in a World Transformed by Social Technologies - Charlene Li and Josh Bernoff

Zen and the Art of Making a Living: A Practical Guide to Creative Career Design - Laurence G. Boldt

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back - Rohit Bhargava

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers - Robert Scoble, Shel Israel

Crossing The Chasm - Geoffrey A. Moore

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