Why Your Brand Is Not Lady Gaga
It’s understandable. Lady Gaga is probably the biggest, most individual pop star in a generation (previous reference points are Prince, Madonna and Bowie). Maybe your brand has some good qualities, and wants to be like her. Maybe your brand is not selling any kind of “cool,” and doesn’t really care.… More»
Walgreens Prepping To Compete With Big Grocery Stores, Sell Fresh Food
According to Bloomberg, it looks like Walgreen Co. is chatting up food manufacturers like Unilever, Nestle and Sara Lee – to white-label and also sell at Walgreens stores. “Everyone is time-starved and we have the most convenient 7,000 locations in the US,” Bryan Pugh, the company’s vice president of merchandising,… More»
Why 1200 Meeting Planners Want To Dance On A Volcano
Last Thursday, I gave my first double-Keynote, ever. I’ll spoke at Moscone West in San Francisco at Meeting Planners International’s (MPINCC) Annual Conference, Do The Hustle. I’m giving two talks, “Socializing the Sale: How to Never Cold-Call Again” and “Dance on a Volcano: How to Drive Millions in Revenue from… More»
Why Would You Want To Do Work In "Social Media" Today?
Three and a half years ago, when I began my first consulting firm, I just wanted to do it as an experiment, just to see if I could make money doing what I loved – advising brands on how to make money using social technologies. Mind, this was the old… More»
Why We're Getting Certified By Salesforce
Yes, you read that right. Next week, I’m going down to Salesforce’s San Mateo office for the week to take my ADM201 training course and exam. The reason we’re doing this is simple. Most of our clients are in the $100-$500M range, and we typically work with medium-sized consumer brands.… More»
Making Money In The Gourmet Food Industry With Social Media
There was one vertical market that was a real bright spot in the recession last year – gourmet food. Although the ’08-‘09 recession casualties included Gourmet Magazine and a handful of smaller gourmet food brands, overall, gourmet food (especially the types that are prepared at home), tend to do really… More»
Interview: The Social Customer's Mark Lazen
While SocialMediaToday launched a couple of years ago, never before has there been a site or a portal/aggregator explicitly dedicated to improving the knowledge base on social customer relationship management. Although a few great blogs have tackled the subject (Chris Carfi’s Social Customer Manifesto comes to mind as… More»
Metz Consulting Partners With Top Provider of Facebook Pages to Create Value for Clients in 2010
Socialbees, a Seattle-Based Facebook Services Firm, Becomes Exclusive Partner for Metz Clients’ Implementations on Facebook SAN FRANCISCO, CA — (Marketwire – January 19, 2010) – Metz Consulting, the leading social customer management and social media strategy consulting firm for consumer brands, announced that it is forming an exclusive partnership with top… More»
Awesome WEBINAR 1/28: The Future of Customer Service
Although Metz Consulting doesn’t have any webinars scheduled until March, there’s a great one coming up late next week. (I’ll be in meetings with Salesforce all week, but I’m definitely going to sneak out for this one!) The Social Customer is presenting a webinar on The Future of Customer… More»
Most Recent Articles
Sales 2.0 Chat: Miller Heiman's Richard Blakeman on Strategic Selling & The Social Customer March 9, 2010
“The behavior that [a consumer brand like] Abercrombie wants is…
Sales 2.0 Chat: Salesforce's Brett Queener On How SMEs Might Have To Embrace Social Cust Mgmt March 9, 2010
“If you have a screwed-up customer process and you deploy…
Sales 2.0 Day Two: The Notion Of Social Enablement March 9, 2010
“Sales 2.0 is still reactive – we need to go…
What To Read Before You Hit The (Sold Out!) Sales 2.0 Conference Tomorrow March 7, 2010
I’m about to head to Chinatown for an afternoon of…
Why The Social CRM Strategies For Business Seminar Is A Lot Like The Velvet Underground's Albums February 22, 2010
Brian Eno once said that even though hardly anyone bought…
To My Client Dal Jones (1971-2010) February 18, 2010
Dal, I know it’s probably kind of weird to think…
Social ERP: What is it? February 17, 2010
I was sitting in front of Stacks, a Burlingame, California…
Why Facebook Has No Incentive To Care About Your Privacy February 16, 2010
Facebook is a medium-sized global company based in Palo Alto,…
Why I Wear $14.75 Deodorant February 10, 2010
I was sitting in a doctor’s office about a month…
First Impressions: Starwood's Aloft Brand February 9, 2010
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