Metz, The Social Concept

Why Your Brand Is Not Lady Gaga

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January 28, 2010

It’s understandable. Lady Gaga is probably the biggest, most individual pop star in a generation (previous reference points are Prince, Madonna and Bowie). Maybe your brand has some good qualities, and wants to be like her. Maybe your brand is not selling any kind of “cool,” and doesn’t really care.… More»

Walgreens Prepping To Compete With Big Grocery Stores, Sell Fresh Food

Posted at 07:00AM in cpg, food & beverage • Permalink • No Comments

January 26, 2010

According to Bloomberg, it looks like Walgreen Co. is chatting up food manufacturers like Unilever, Nestle and Sara Lee – to white-label and also sell at Walgreens stores. “Everyone is time-starved and we have the most convenient 7,000 locations in the US,” Bryan Pugh, the company’s vice president of merchandising,… More»

Possibly The First iPad Commercial?

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January 25, 2010

From Techcrunch…..

Why 1200 Meeting Planners Want To Dance On A Volcano

Posted at 07:00AM in conference, hospitality, social crm • Permalink • No Comments

January 25, 2010

Last Thursday, I gave my first double-Keynote, ever. I’ll spoke at Moscone West in San Francisco at Meeting Planners International’s (MPINCC) Annual Conference, Do The Hustle. I’m giving two talks, “Socializing the Sale: How to Never Cold-Call Again” and “Dance on a Volcano: How to Drive Millions in Revenue from… More»

Why Would You Want To Do Work In "Social Media" Today?

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January 22, 2010

Three and a half years ago, when I began my first consulting firm, I just wanted to do it as an experiment, just to see if I could make money doing what I loved – advising brands on how to make money using social technologies. Mind, this was the old… More»

Why We're Getting Certified By Salesforce

Posted at 03:40PM in crm, social crm • Permalink • No Comments

January 21, 2010

Yes, you read that right. Next week, I’m going down to Salesforce’s San Mateo office for the week to take my ADM201 training course and exam. The reason we’re doing this is simple. Most of our clients are in the $100-$500M range, and we typically work with medium-sized consumer brands.… More»

Making Money In The Gourmet Food Industry With Social Media

Posted at 10:06AM in cpg, food & beverage, social crm • Permalink • No Comments

January 20, 2010

There was one vertical market that was a real bright spot in the recession last year – gourmet food. Although the ’08-‘09 recession casualties included Gourmet Magazine and a handful of smaller gourmet food brands, overall, gourmet food (especially the types that are prepared at home), tend to do really… More»

Interview: The Social Customer's Mark Lazen

Posted at 08:00AM in social crm • Permalink • No Comments

January 19, 2010

While SocialMediaToday launched a couple of years ago, never before has there been a site or a portal/aggregator explicitly dedicated to improving the knowledge base on social customer relationship management. Although a few great blogs have tackled the subject (Chris Carfi’s Social Customer Manifesto comes to mind as… More»

Metz Consulting Partners With Top Provider of Facebook Pages to Create Value for Clients in 2010

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January 19, 2010

Socialbees, a Seattle-Based Facebook Services Firm, Becomes Exclusive Partner for Metz Clients’ Implementations on Facebook SAN FRANCISCO, CA — (Marketwire – January 19, 2010) – Metz Consulting, the leading social customer management and social media strategy consulting firm for consumer brands, announced that it is forming an exclusive partnership with top… More»

Awesome WEBINAR 1/28: The Future of Customer Service

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January 18, 2010

Although Metz Consulting doesn’t have any webinars scheduled until March, there’s a great one coming up late next week. (I’ll be in meetings with Salesforce all week, but I’m definitely going to sneak out for this one!) The Social Customer is presenting a webinar on The Future of Customer… More»

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