Metz, The Social Concept

WEBINAR: Monetizing The Social Customer Without Breaking The Law

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September 2, 2010

While the Social Web is an exciting venue for commerce, there are also many potential pitfalls, such as defamation, privacy, and intellectual property concerns. That’s why we’ve crafted this webinar around three big issues (Defamation, Customer Data & Privacy,Intellectual Property on the Social Web), to help brands like yours navigate these… More»

Lessons from the Vault: Turn Your Social Web Strategy into Effective Web Page Design

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September 2, 2010

Today’s upload from the Vault is a webinar that Adam presented with graphic design guru Mike Gibson, the owner of national design firm Love Has No Logic. The slide essentially teaches businesses how to Bridge the Gap between social web strategy and effective web design, answering key questions like— 1. What… More»

Fresh from the Vault - "No Time, No Money, No Problem"

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August 10, 2010

Today’s release from the Vault is “No Time, No Money, No Problem”, a presentation that Adam did for the Tri-Valley Convention and Visitors Bureau in 2009. Don’t have the time or money to figure out how to use the social web? Metz Consulting breaks this problem down by answering the major… More»

Who To Follow In SocialCRM

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August 6, 2010

I get asked this question all the time: “Who should I follow in Social Customer Relationship Management (social CRM)?” So, I created a Twitter list, SocialCRMMasterminds . I took the name from Napoleon Hill’s “Think And Grow Rich,” from his master-mind group. Well, the other night, I took a moment to devise… More»

From The Vault: The ROI Of The Social Customer

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August 2, 2010

Here at Metz Consulting, we decided, a few weeks ago, to open the vault, giving away every presentation we’ve done in the last two years. This week, we’re posting our second and third presentation, complete with all notes, on Slideshare. [The only reason we’re not making the entire decks available… More»

7 reasons Why Salesforce Doesn't Really Work On The iPad

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July 28, 2010

Christina and I went down to the Apple store last week. Her PC laptop is dying – she’s after the MacBook air. Me, I’m just sick of carrying a laptop, period. I picked up a great Jack Spade bag in Venice (similar to this one ), and it’s big enough… More»

Hotel Lobbyists Strike Back Against Sites Like AirBNB (With A Senate Billl)

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July 27, 2010

I read an article by the effervescent Paul Carr (who recently wrote a book on living in hotels, child of two hoteliers) in TechCrunch this morning that was neither surprising nor shocking, but rather one that I’d been expecting for a long, long time. New York hotel industry lobbyists finally… More»

Talking Tampons & The Social Customer

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July 26, 2010

I just heard from Juan Martinez over at CRM Magazine. It looks like they just ran our interview from a couple of months ago, on how women’s health care and wellness brands can monetize the social customer. Here’s the link : fascinating article!

Why We've Really Opened The Vault

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July 26, 2010

I’ve been in somewhat of a “fight” with Metallica’s Lars Ulrich since 2000. He hasn’t known it, actually, but it’s been a pretty serious disagreement. I’ve had a hard time buying Metallica records since the band went pop-metal the summer after I was in the eighth grade. Ever since he… More»

State of the Social Web - Q4 2009

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July 22, 2010

In this 2009 presentation, Metz Consulting identifies the major changes in social web for the year and how they affect the social business. Some key questions answered in the presentation include: 1. What are the Nine Buckets of the Consumer Social Web Tools and how have they affected Social Advertising? 2. How… More»

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