Metz, The Social Concept

A Profound Influence On Our Consultative Methodology, Giving Thanks

Posted at 02:57PM in muppets • Permalink • No Comments

November 25, 2009

We here at Metz Consulting would not be the same bunch of crazy, smart free-thinkers without the influence of Jim Henson’s Muppets. As we take a day (and take a break to give thanks), let’s all remember to unplug, have fun, be silly and remember what (and who) makes our… More»

Accidentally Like A Martyr: Twitter Advertising & How To Prepare Your Consumer Brand For This Sub-Strategy

Posted at 07:57AM in crm, social crm, twitter • Permalink • No Comments

November 23, 2009

Last week was a big week on the social web, especially for large consumer brands. Last Friday, 72 hours after the announcement of Salesforce’s groundbreaking Chatter product (in-house social customer management for SMB/enterprise), Twitter COO Dick Costolo announced that Twitter will turn on an advertising model. According to TechCrunch… More»

Live-Blogging: Social Innovation In The Cloud #DF09

Posted at 11:41AM in cloud computing, crm, non-profits, small business, social crm, social graph • Permalink • No Comments

November 19, 2009

I’m sitting in my first workshop of the day, Social Innovation In The Cloud (yes, I slept through my two 7:30s, but I’ll catch the replay). This session is largely populated by non-profits who are using cloud-based applications, workflow and CRM (for fundraising). We began with James Bullard, the director of… More»

Salesforce Launches Chatter: Full-Scale Social Media For SMB/Enterprise

Posted at 04:40PM in crm, social crm, social graph • Permalink • 1 Comment

November 18, 2009

If Pink Floyd ran an enterprise software company, it would be Salesforce. If Pink Floyd’s crazed fans ran a social sales and customer service platform, it probably look something like Salesforce Chatter. At about 11:30 a.m. this morning, Salesforce founder and CEO Marc Benioff announced Chatter, a social collaboration platform.… More»

Top Ten Twitters To Follow at Dreamforce (#DF09)

Posted at 02:00PM in crm, dreamforce • Permalink • 3 Comments

November 18, 2009

Here’s a solid mix of analysts, bloggers, brands, and software stakeholders that we’ve been jamming with on Twitter since the Dreamforce Conference began yesterday. Follow them to stay on top of all of the killer sessions and meetings at the conference. 1. DestinationCRM 2. thekenyeung 3. marcbenioff 4. lager 5. marcusnelson 6. rgreenburg 7. Chili_The_Dog (My neighbor… More»

We Are The F**king Def Leppard of Management Consulting

Posted at 12:44PM in • Permalink • 1 Comment

November 17, 2009

It’s a bold claim, I know. Metz Consulting is the Def Leppard of management consulting. Say what you will. You know it’s true. We have substantiated four points below to demonstrate how we have achieved competency at this level of “rock”. It hit me a few nights ago after I got… More»

The Metz Guide To Dreamforce

Posted at 05:34PM in crm, dreamforce • Permalink • No Comments

November 13, 2009

If you want to shadow me and basically attend every session that I attend at the Salesforce Dreamforce conference, my itinerary is here . Expect a ton of courses on social media integration and computer telephony integration (CTI), aimed squarely at consumer brands.

Coffee Table #3: Entercom's Joe Rosenthal

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November 13, 2009

This is the third in a series of posts, Coffee Table, where we interview top marketing and operations executives about what books, publications and blogs they’re reading, especially in relation to shaping the management of the social customer. Today, we chat with Joe Rosenthal, Sr. Director of Digital Content at… More»

Join Us At Supernova! ($200 discount, free hotel room)

Posted at 12:47PM in conference, green • Permalink • No Comments

November 2, 2009

We’re heading to the Supernova Conference on December 1-3 and would love for you to join us! If you’ve never been to this show before, this is the year to check it out – the discount code METZ should also give you a $200 discount, which never hurts. We consider… More»