Why Metz Is Speaking At Inman Real Estate Connect (8/5)
We don’t usually get asked to speak at real estate conferences. The reason for this is simple. My firm is a strategic consulting firm that helps management teams transition social technologies into their brands marketing and operations functions. There aren’t a lot of real estate brands that have fully embraced… More»
How to Recruit Fans, Off-line
In my last post , I mentioned how I especially liked the techniques of embracing press negativity while bringing in new and/or “offline” (inactives ) users and customers. For some reason that struck a chord with many readers and I received numerous questions and requests for more ideas on… More»
Most Recent Articles
Sales 2.0 Chat: Miller Heiman's Richard Blakeman on Strategic Selling & The Social Customer March 9, 2010
“The behavior that [a consumer brand like] Abercrombie wants is…
Sales 2.0 Chat: Salesforce's Brett Queener On How SMEs Might Have To Embrace Social Cust Mgmt March 9, 2010
“If you have a screwed-up customer process and you deploy…
Sales 2.0 Day Two: The Notion Of Social Enablement March 9, 2010
“Sales 2.0 is still reactive – we need to go…
What To Read Before You Hit The (Sold Out!) Sales 2.0 Conference Tomorrow March 7, 2010
I’m about to head to Chinatown for an afternoon of…
Why The Social CRM Strategies For Business Seminar Is A Lot Like The Velvet Underground's Albums February 22, 2010
Brian Eno once said that even though hardly anyone bought…
To My Client Dal Jones (1971-2010) February 18, 2010
Dal, I know it’s probably kind of weird to think…
Social ERP: What is it? February 17, 2010
I was sitting in front of Stacks, a Burlingame, California…
Why Facebook Has No Incentive To Care About Your Privacy February 16, 2010
Facebook is a medium-sized global company based in Palo Alto,…
Why I Wear $14.75 Deodorant February 10, 2010
I was sitting in a doctor’s office about a month…
First Impressions: Starwood's Aloft Brand February 9, 2010
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