Metz, The Social Concept

What CMOs & COOs Need To Know About "Hub & Spoke"

Posted at 10:49AM in cmo, coo, systems theory • Permalink • 1 Comment

July 31, 2009

About five weeks ago, Jeremiah Owyang and the team at Forrester Research published a report recommending that companies organize their social technologies in a “hub and spoke” model. This post attempts to merge that strategic recommendation with the best practices of systems theory. The Hub & Spoke methodology advocates a… More»

Why Metz Is Speaking At Inman Real Estate Connect (8/5)

Posted at 02:15PM in real estate • Permalink • No Comments

July 28, 2009

We don’t usually get asked to speak at real estate conferences. The reason for this is simple. My firm is a strategic consulting firm that helps management teams transition social technologies into their brands marketing and operations functions. There aren’t a lot of real estate brands that have fully embraced… More»

How to Recruit Fans, Off-line

Posted at 08:50AM in inactives, lifestyle, off-line, social graph, social media • Permalink • No Comments

July 21, 2009

In my last post , I mentioned how I especially liked the techniques of embracing press negativity while bringing in new and/or “offline” (inactives ) users and customers. For some reason that struck a chord with many readers and I received numerous questions and requests for more ideas on… More»

METZ Client San Francisco CVB Becomes First Destination Travel Brand To Integrate A Social Network Service

Posted at 05:02PM in social graph, social media, travel • Permalink • No Comments

July 17, 2009

I know, I know. It seems like our clients blow my mind every day. But it really happens when we work together to break new ground and drive engagement on the social web. Chris Clark , the Director of Marketing at the San Francisco Convention & Visitor’s Bureau, made… More»

PR Week Interviews METZ On Twittergate

Posted at 03:23PM in business social, security, social graph • Permalink • No Comments

July 16, 2009

Yesterday, some really crummy hackers got into the personal accounts of some of the Twitter founders. PR Week’s Aarti Shah (SF Bureau Chief) gave us a ring to talk about it. The scoop is here , and she also got the chance to check in with some real cool… More»

WEBINAR: State of the Social Web Q2/Q3- 7/30

Posted at 10:47AM in business social, webinar • Permalink • No Comments

July 14, 2009

Why search all of the blogs to figure out how big and wide the social web really is? If you want to save about 3 or 4 hours of reading time, check out the quarterly State Of The Social Web Webinar. It looks like there are 6 complimentary tickets still… More»

Travel/Hospitality Social Web Strategy (The First 90 Days) - July 23

Posted at 05:57PM in business social, lifestyle, travel • Permalink • No Comments

July 13, 2009

Every few weeks, we put on an amazing webinar. Frequently we even ask METZ Clients to join in, because our clients are amazingly smart (and truly awesome) people. Most of the travel and hospitality industry is reading the writing on the wall that your travel or hospitality brand needs to correctly… More»

Does Your Brand Need A Strategic Consultant Or A "Social Media PR Agency"?

Posted at 09:00AM in • Permalink • No Comments

July 13, 2009

So, your brand is ready to begin strategic planning for a successful social web implementation, and you’re unsure who will be the best fit for you? Should you be looking for a strategic consultant or a social media/PR agency? Here are some key evaluation criteria to note and to take into account… More»

AIDS Project Los Angeles: How Eric Schubert Is Using The Social Web To Meet His Fundraising Goals

Posted at 10:21AM in • Permalink • No Comments

July 10, 2009

Guest posted by Eric Schubert I’ll admit it: I’m a skeptic when it comes to the power of the social web. However, Adam has challenged me to utilize social web strategies to raise money for a charity, and I’ve taken the bait. Let’s prove my skepticism wrong. First go to this… More»

How Not To Blow $75,432: Consumer-Brand Social Mobile Commerce

Posted at 09:56AM in business social, crm, mobile, social media • Permalink • No Comments

July 9, 2009

We have lots of clients who have wanted to explore the mobile platform. Nothing wrong with that. These social/mobile engagements run about $12-50k each — hard cost. Inclusive of administrative soft-cost, (a marketing manager at $70k, working half-time for 2-3 months), we’re talking about a $25k-75k investment. That means that if… More»

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