Metz, The Social Concept

What is it worth to get 69,458 Friends?

Posted at 01:34PM in business social, facebook, social media, travel • Permalink • No Comments

C-level stakeholders clients (CMOs, EVPs, etc.) frequently ask our team to help them quantify the value of marketing “touches” on the social web. Let’s say that 2500 people read your branded blog, weekly – what’s that worth? Well, let’s step back 9 years and cost things out using an older… More»

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Posted at 08:51AM in business social, crm, scrm, small business, social crm, social graph, social media • Permalink • No Comments

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Posted at 12:34PM in apple, mobile, sales 2.0, social crm • Permalink • No Comments

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In this 2009 presentation, Metz Consulting identifies the major changes…

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Groundswell: Winning in a World Transformed by Social Technologies - Charlene Li and Josh Bernoff

Zen and the Art of Making a Living: A Practical Guide to Creative Career Design - Laurence G. Boldt

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back - Rohit Bhargava

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers - Robert Scoble, Shel Israel

Crossing The Chasm - Geoffrey A. Moore

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