The CMO Social Web Strategy Short Reading List
Amazon.com Widgets Frequently, I get asked what books executives should read who’s just getting going on the social web. We made a bookstore to guide executives who are trying to get started. But the CMO is a special kind of executive. It’s a guy or gal who is… More»
Why Facebook’s New Fan Model Is Total Crap
Facebook prides itself on, and we the users, embrace it for its emphasis on privacy. We use the platform as, essentially, an online social directory, where we interact strictly with those who are in our existing networks. We have access to a lot of very detailed and personal information… More»
Social Media & Distributed Commerce For Apparel Brands
Next Tuesday evening, we’re hosting the second event in a series of social media strategy events for apparel industry executives. This seminar will focus on Social Media and Distributed Commerce strategies for apparel brands. At this event, apparel brands will learn how to: Delineate criteria to choose a strategic consulting team for… More»
What is it worth to get 69,458 Friends?
C-level stakeholders clients (CMOs, EVPs, etc.) frequently ask our team to help them quantify the value of marketing “touches” on the social web. Let’s say that 2500 people read your branded blog, weekly – what’s that worth? Well, let’s step back 9 years and cost things out using an older… More»
How Southwest Can (Maybe) Catch Up With Virgin America
Maybe it’s not a goal that they’re pursuing, but I’m noticing that Southwest needs to do a few things to earn my NY-SF business. 1. Wi-fi, all the way If you can’t be working working all the way to your destination, then you might as well have been flying US Airways. 2.… More»
METZ Launches Bookstore, Clients Get Free Workshops
Amazon.com Widgets It’s about time. We just opened a bookstore for our clients. We receive questions regarding structural and tactical strategy from our clients all of the time. Since we typically get asked for book recommendations about once a day, we thought it would be more efficient for… More»
Dance On A Volcano Update
So, the book proposal’s now in its final revision, and the chapter list is complete. This is my second book, and it’s about three times longer than There Is No Secret Sauce . The key difference between Volcano and Sauce is that the latter was written to convince brands to use… More»
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