Metz, The Social Concept

FTC Regulation Of Social Media: What It Means For Lifestyle Brands

Posted at 10:16AM in business social, ftc, prediction, social media • Permalink • No Comments

There’s been a real tempest in a teacup lately about FTC blog regulation, and I’d imagine that the phones are ringing off the hook at companies that help brands pay bloggers to write about them (notice the conspicuous lack of linkage in that last sentence). This issue is going to… More»

Why Is Our Web Traffic Up?

Posted at 09:00AM in • Permalink • 1 Comment

I’ve noticed that over the last month, traffic has steadily risen by about one or two visitors per week. I think I know what’s driven this increase, and it’s nice to know that there’s a way to make incremental increases in blog readership and site traffic without throwing a ton… More»

Most Recent Articles

WEBINAR: Monetizing The Social Customer Without Breaking The Law September 2, 2010

Posted at 02:56PM in • Permalink • No Comments

While the Social Web is an exciting venue for commerce,…

Lessons from the Vault: Turn Your Social Web Strategy into Effective Web Page Design September 2, 2010

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Today’s upload from the Vault is a webinar that Adam…

Fresh from the Vault - "No Time, No Money, No Problem" August 10, 2010

Posted at 08:54AM in • Permalink • No Comments

Today’s release from the Vault is “No Time, No Money,…

Who To Follow In SocialCRM August 6, 2010

Posted at 08:51AM in business social, crm, scrm, small business, social crm, social graph, social media • Permalink • No Comments

I get asked this question all the time: “Who should…

From The Vault: The ROI Of The Social Customer August 2, 2010

Posted at 10:54AM in social crm, social media • Permalink • No Comments

Here at Metz Consulting, we decided, a few weeks ago,…

7 reasons Why Salesforce Doesn't Really Work On The iPad July 28, 2010

Posted at 12:34PM in apple, mobile, sales 2.0, social crm • Permalink • No Comments

Christina and I went down to the Apple store last…

Hotel Lobbyists Strike Back Against Sites Like AirBNB (With A Senate Billl) July 27, 2010

Posted at 09:06AM in • Permalink • 1 Comment

I read an article by the effervescent Paul Carr (who…

Talking Tampons & The Social Customer July 26, 2010

Posted at 01:34PM in cpg • Permalink • No Comments

I just heard from Juan Martinez over at CRM Magazine.…

Why We've Really Opened The Vault July 26, 2010

Posted at 09:09AM in • Permalink • No Comments

I’ve been in somewhat of a “fight” with Metallica’s Lars…

State of the Social Web - Q4 2009 July 22, 2010

Posted at 03:17PM in • Permalink • No Comments

In this 2009 presentation, Metz Consulting identifies the major changes…

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Current Reading

Groundswell: Winning in a World Transformed by Social Technologies - Charlene Li and Josh Bernoff

Zen and the Art of Making a Living: A Practical Guide to Creative Career Design - Laurence G. Boldt

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back - Rohit Bhargava

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers - Robert Scoble, Shel Israel

Crossing The Chasm - Geoffrey A. Moore

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