Metz, The Social Concept

Facebook Music (iLike): What's the Monetization Angle?

Posted at 07:09AM in business social, facebook, music, social media • Permalink • No Comments

April 15, 2009

I’ve been monkeying around with the new Facebook Music application (originally iLike’s Facebook App, which launched nearly two years ago on Facebook), and I’m trying to figure out how lifestyle brands can monetize the platform. I already have a couple of ideas, and a few pointers for Cassie and… More»

FTC Regulation Of Social Media: What It Means For Lifestyle Brands

Posted at 10:16AM in business social, ftc, prediction, social media • Permalink • No Comments

April 14, 2009

There’s been a real tempest in a teacup lately about FTC blog regulation, and I’d imagine that the phones are ringing off the hook at companies that help brands pay bloggers to write about them (notice the conspicuous lack of linkage in that last sentence). This issue is going to… More»

Why Is Our Web Traffic Up?

Posted at 09:00AM in • Permalink • 1 Comment

April 14, 2009

I’ve noticed that over the last month, traffic has steadily risen by about one or two visitors per week. I think I know what’s driven this increase, and it’s nice to know that there’s a way to make incremental increases in blog readership and site traffic without throwing a ton… More»

On Being An Auteur, and A General

Posted at 12:14PM in • Permalink • No Comments

April 13, 2009

There are a lot of people who say that they write strategy for brands. Some of these people have strategic methodologies, and basic precepts that they put in place around certain types of brands. Some don’t. Some say they do, when they don’t. I believe that the best strategist is… More»