Metz, The Social Concept

We Seek A Strategist (and an intern)

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March 31, 2009

We made a big change at METZ today. We bought a second desk at our co-working space, Citizen Space, because our amazing intern Melissa is becoming a full-timer for the summer, beginning in only 8 weeks. I can’t wait. So, this means a couple of things. We’re going to need… More»

Is This Thing On? [KPIs of Success For Destination Marketing]

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March 24, 2009

I seriously can’t believe it’s been 12 years since The Promise Ring’s Nothing Feels Good came out. That means that the 21-year-olds who cut that record are now, like, 33. Wow. My generation got old pretty fast. Last thing I remember, I was bouncing up and down in a Madison,… More»

The Brand Lies Down On Broadway

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March 23, 2009

[What follows below is the unedited copy from the introduction of my next book, tentatively titled, The Brand Lies Down On Broadway. Even if the title doesn’t survive the next round, I’m fairly confident the content will.] “Early morning Manhattan, Ocean winds blow on the land. The Movie-Palace is now undone, The… More»

Today's Meeting With Yelp

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March 20, 2009

I generally sit down with all major social web brands every 2-3 months (Facebook, Google, Ning, Yelp, etc.), and try to obtain some level of a forecast about what’s going to be happening on their platforms (web, mobile, etc.) in the near future. I do this so that I can… More»

The End Of The Innocence & Why It's Not About You

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March 19, 2009

I’ve been a “passive” Bruce Hornsby fan for about 23 years now. I remember listening to him on WBLI (Long Island) as a kid, driving back from Hebrew school, but I didn’t really get into his music until about three years ago. As I was driving to my friend Danny’s… More»

What I've Learned From My Divorce

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March 18, 2009

[I rarely get this personal on the blog, but there are some things that I’ve learned in the last six months that I feel have real value to my readers.] Since the fall of last year, I’ve been working through a mostly amicable divorce from my partner of the last five… More»

The New Book & What We've Been Up To

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March 17, 2009

I’ve been “off the grid”, blog-wise, for quite some time, as we’ve been on-boarding some new clients, and I feel like MetzMash has taken the brunt of this. I’ve been blogging at least once a week for the last five years, and I hope to not have a slowdown like… More»

Why $100,000 Will Barely Get You A Sandwich In This Town

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March 16, 2009

I have a big “pitch” meeting tomorrow with one of the best hotel brands on the West Coast. This isn’t something that I haven’t done a half-dozen times before (and I’ve done it successfully, too). The thing that really surprised me is that this brand is looking to likely generate… More»

Why I Couldn't Have Saved Touch & Go Distribution

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March 16, 2009

I was deeply saddened to hear about the abrupt shutdown of Touch & Go Records’ label distribution wing two weeks. (It sounds like the label itself may release new music at some time in the future, but the plans are unclear, according to the Pitchfork article). This was such… More»