Metz, The Social Concept

The 4 Biggest Facebook Marketing Failures, Ever

Posted at 04:13PM in social media • Permalink • 1 Comment

December 30, 2008

There is no doubt that Facebook is college students’ primary go-to site for social networking, yet it seems that many brands still haven’t been able to figure out how to market effectively in this space, let alone the entire social web. Here are four brands that royally failed in… More»

Most Recent Articles

WEBINAR: Monetizing The Social Customer Without Breaking The Law September 2, 2010

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While the Social Web is an exciting venue for commerce,…

Lessons from the Vault: Turn Your Social Web Strategy into Effective Web Page Design September 2, 2010

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Today’s upload from the Vault is a webinar that Adam…

Fresh from the Vault - "No Time, No Money, No Problem" August 10, 2010

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Today’s release from the Vault is “No Time, No Money,…

Who To Follow In SocialCRM August 6, 2010

Posted at 08:51AM in business social, crm, scrm, small business, social crm, social graph, social media • Permalink • No Comments

I get asked this question all the time: “Who should…

From The Vault: The ROI Of The Social Customer August 2, 2010

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Here at Metz Consulting, we decided, a few weeks ago,…

7 reasons Why Salesforce Doesn't Really Work On The iPad July 28, 2010

Posted at 12:34PM in apple, mobile, sales 2.0, social crm • Permalink • No Comments

Christina and I went down to the Apple store last…

Hotel Lobbyists Strike Back Against Sites Like AirBNB (With A Senate Billl) July 27, 2010

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I read an article by the effervescent Paul Carr (who…

Talking Tampons & The Social Customer July 26, 2010

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I just heard from Juan Martinez over at CRM Magazine.…

Why We've Really Opened The Vault July 26, 2010

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I’ve been in somewhat of a “fight” with Metallica’s Lars…

State of the Social Web - Q4 2009 July 22, 2010

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In this 2009 presentation, Metz Consulting identifies the major changes…

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Groundswell: Winning in a World Transformed by Social Technologies - Charlene Li and Josh Bernoff

Zen and the Art of Making a Living: A Practical Guide to Creative Career Design - Laurence G. Boldt

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back - Rohit Bhargava

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers - Robert Scoble, Shel Israel

Crossing The Chasm - Geoffrey A. Moore

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