Which ERP Brands *Get* Social Media?
When I work with larger brands, one of the key concerns by CMOs or Marketing Directors is how the results of their social media strategy will be pipelined into their current ERP system. I know what you’re thinking; a lot of people in these companies have a lot of trouble… More»
Why Your Great Social Network Application Failed
“Should we create a social network application?” This is a question many lifestyle brand CMOs and Marketing Directors ask, in our very first meeting. My usual answer is “Why? What business objective are you trying to achive?” The client then usually rattles off recent figures about the number of active users… More»
Totally Frustrated With Avego
There are two kinds of tech startups: the ones that ship dirty and fix the mistakes later, and the ones who don’t. I’ve had pretty good experiences giving feedback to TripIt, who have made most of the changes that I’ve suggested. Now, I’m beginning to wonder about Avego ,… More»
Top Ten Social Web Strategy Albums of 2008
People often ask me what I listen to while I’m cranking out strategies, so here’s my list of albums that I typically listen to while cranking out client documents. These are truly the records that inspire big, passionate thinking, and ambitious, measurable strategies. Enjoy the linkage, and I hope that… More»
Pay To Play? HotelsCombined Attempts to Raise Buzz With Donations-For-Word-of-Mouth
HotelsCombined, a hotel price comparison engine, has taken a radically different tack to generate buzz on the social web. They’re making charitable donations in users names in exchange for a mention of the brand on the blog. Alternately, if a user becomes a Facebook fan, the brand is willing… More»
Most Recent Articles
WEBINAR: Monetizing The Social Customer Without Breaking The Law September 2, 2010
While the Social Web is an exciting venue for commerce,…
Lessons from the Vault: Turn Your Social Web Strategy into Effective Web Page Design September 2, 2010
Today’s upload from the Vault is a webinar that Adam…
Fresh from the Vault - "No Time, No Money, No Problem" August 10, 2010
Today’s release from the Vault is “No Time, No Money,…
Who To Follow In SocialCRM August 6, 2010
I get asked this question all the time: “Who should…
From The Vault: The ROI Of The Social Customer August 2, 2010
Here at Metz Consulting, we decided, a few weeks ago,…
7 reasons Why Salesforce Doesn't Really Work On The iPad July 28, 2010
Christina and I went down to the Apple store last…
Hotel Lobbyists Strike Back Against Sites Like AirBNB (With A Senate Billl) July 27, 2010
I read an article by the effervescent Paul Carr (who…
Talking Tampons & The Social Customer July 26, 2010
I just heard from Juan Martinez over at CRM Magazine.…
Why We've Really Opened The Vault July 26, 2010
I’ve been in somewhat of a “fight” with Metallica’s Lars…
State of the Social Web - Q4 2009 July 22, 2010
In this 2009 presentation, Metz Consulting identifies the major changes…
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