Which ERP Brands *Get* Social Media?
When I work with larger brands, one of the key concerns by CMOs or Marketing Directors is how the results of their social media strategy will be pipelined into their current ERP system. I know what you’re thinking; a lot of people in these companies have a lot of trouble… More»
Why Your Great Social Network Application Failed
“Should we create a social network application?” This is a question many lifestyle brand CMOs and Marketing Directors ask, in our very first meeting. My usual answer is “Why? What business objective are you trying to achive?” The client then usually rattles off recent figures about the number of active users… More»
Totally Frustrated With Avego
There are two kinds of tech startups: the ones that ship dirty and fix the mistakes later, and the ones who don’t. I’ve had pretty good experiences giving feedback to TripIt, who have made most of the changes that I’ve suggested. Now, I’m beginning to wonder about Avego ,… More»
Top Ten Social Web Strategy Albums of 2008
People often ask me what I listen to while I’m cranking out strategies, so here’s my list of albums that I typically listen to while cranking out client documents. These are truly the records that inspire big, passionate thinking, and ambitious, measurable strategies. Enjoy the linkage, and I hope that… More»
Pay To Play? HotelsCombined Attempts to Raise Buzz With Donations-For-Word-of-Mouth
HotelsCombined, a hotel price comparison engine, has taken a radically different tack to generate buzz on the social web. They’re making charitable donations in users names in exchange for a mention of the brand on the blog. Alternately, if a user becomes a Facebook fan, the brand is willing… More»
Most Recent Articles
Sales 2.0 Chat: Miller Heiman's Richard Blakeman on Strategic Selling & The Social Customer March 9, 2010
“The behavior that [a consumer brand like] Abercrombie wants is…
Sales 2.0 Chat: Salesforce's Brett Queener On How SMEs Might Have To Embrace Social Cust Mgmt March 9, 2010
“If you have a screwed-up customer process and you deploy…
Sales 2.0 Day Two: The Notion Of Social Enablement March 9, 2010
“Sales 2.0 is still reactive – we need to go…
What To Read Before You Hit The (Sold Out!) Sales 2.0 Conference Tomorrow March 7, 2010
I’m about to head to Chinatown for an afternoon of…
Why The Social CRM Strategies For Business Seminar Is A Lot Like The Velvet Underground's Albums February 22, 2010
Brian Eno once said that even though hardly anyone bought…
To My Client Dal Jones (1971-2010) February 18, 2010
Dal, I know it’s probably kind of weird to think…
Social ERP: What is it? February 17, 2010
I was sitting in front of Stacks, a Burlingame, California…
Why Facebook Has No Incentive To Care About Your Privacy February 16, 2010
Facebook is a medium-sized global company based in Palo Alto,…
Why I Wear $14.75 Deodorant February 10, 2010
I was sitting in a doctor’s office about a month…
First Impressions: Starwood's Aloft Brand February 9, 2010
Archives
Categories
Blogroll
Social Media Links
- Alltop:
- Digg: drycleaningrulz
- Facebook: adammetz
- FriendFeed: adammetz
- LinkedIn: adammetz
Current Listening
Current Reading
Widgets
